Privacy Policy

Introduction

At TruMe Labs, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services, including our DNA methylation testing services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account
• Purchase our products or services
• Register a test kit
• Contact us for support
• Subscribe to our newsletter

This information may include:

• Name, email address, phone number
• Shipping and billing address
• Date of birth and gender
• Payment information (processed securely through our payment processor)
• Account credentials

Genetic Information

When you use our DNA testing services, we collect and analyze your genetic material (saliva sample) to provide you with biological age and health insights. This includes:

• DNA methylation patterns
• Biological age calculations
• Health risk assessments
• Personalized health recommendations

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on pages
• Referring website addresses
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Analyze your DNA sample and provide test results
• Communicate with you about your account and orders
• Provide customer support
• Send you marketing communications (with your consent)
• Improve our website and services
• Conduct research and development (with your explicit consent)
• Comply with legal obligations
• Prevent fraud and enhance security

Protection of Genetic Information

Your genetic information is highly sensitive, and we take extraordinary measures to protect it:

• Encryption: All genetic data is encrypted both in transit and at rest using industry-standard encryption protocols
• De-identification: Your genetic data is separated from your personal identifying information and stored with a unique identifier
• Access Controls: Only authorized personnel with a legitimate need can access genetic data
• No Sale of Data: We will never sell your genetic information to third parties
• Research Consent: Your genetic data will only be used for research purposes if you provide explicit, separate consent
• Sample Destruction: Physical samples are destroyed after analysis unless you request otherwise

Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (e.g., payment processing, shipping, laboratory analysis)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share your information
• Research Partners: Only with your explicit consent and in de-identified form

Important: We will never share your genetic information with insurance companies, employers, or law enforcement without your explicit consent or a valid legal order.

Your Privacy Rights

You have the following rights regarding your personal and genetic information:

• Access: Request a copy of your personal and genetic data
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your account and associated data
• Opt-Out: Unsubscribe from marketing communications
• Data Portability: Request your data in a portable format
• Withdraw Consent: Withdraw consent for research use of your genetic data

To exercise these rights, please contact us at contact@trumelabs.com.

Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

• SSL/TLS encryption for data transmission
• AES-256 encryption for data storage
• Regular security audits and penetration testing
• Multi-factor authentication for employee access
• HIPAA-compliant data handling procedures
• Regular staff training on data protection

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Genetic data is retained until you request deletion, except where we are required by law to retain it longer. Physical samples are destroyed within 60 days of analysis unless you request extended storage.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

International Users

If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: